Michael joined Thinkful as it's first video hire in 2019, and spearheaded its video marketing efforts—launching it's first major rebrand with an anthem campaign that included content ranging from broadcast to social. At the time, Thinkful was a fully text-based online curriculum. Under Michael's leadership, Thinkful introduced video into it's courses in 2020. Michael led a project to establish brand standards and the voice and tone for these videos. Throughout his tenure, Michael led various major video campaigns, including multiple series of student testimonials. In the 4+ years Michael spent at Thinkful, he led the production of hundreds of videos across multiple departments and functions, and built out internal and external video teams to support a wide range of capabilities.
Thinkful: Video Design
Thinkful: Student Stories
Thinkful: Brand Anthem
