Thinkful: Brand Anthem

Thinkful’s coding and technical bootcamps prepare learners for a high-paying future career by giving them the skills to find a job in tech. This brand anthem was used to launch Thinkful's 2019 rebrand.

As Senior Video Producer, Michael oversaw the entire Anthem campaign - initiating an RFP, bidding production companies, managing internal creative teams, and leading the project vision.

In addition to the brand anthem, this project involved a number of marketing deliverables that were distributed as digital ads, social media posts, and more. We commissioned several 2D artists to create a number of animation styles for the campaign. Below are two examples of digital ads created for this campaign.

Brand Producer: Michael Marabella

Brand: Thinkful
Production Company: Love Homestead

Director: SAVA

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