Michael joined Thinkful as it's first video hire in 2019. At the time, Thinkful was a fully text-based online curriculum. Under Michael's leadership, Thinkful introduced video into it's courses in 2020. Michael led a project to establish brand standards and the voice and tone for these videos. Working closely with a design agency, templates and other production assets were established. This allowed for a streamlined production process and visual consistency throughout the programs. With the help of these motion guides and templates, Thinkful was able to produce hundreds of videos per year at low cost and high quality.
Thinkful: Video Design
Thinkful was a tech bootcamp startup focused on the re-skilling market. In 2020, Thinkful was acquired by Chegg, under which it continued to expand it's program offerings. Michael joined Thinkful as their Senior Video Producer in 2019.