The Mercedes-Benz Photo Pass program leverages photographers and influencers from around the country to create beautiful and engaging content for the Mercedes-Benz social channels and digital ad units. By partnering with an array of creatives with different backgrounds and skillsets, Mercedes-Benz is able to produce beautiful imagery and tell unique stories that go beyond traditional automotive photography. As a content producer at R/GA, I led the Photo Pass program—commissioning and collaborating with photographers, managing numerous shoots around the country simultaneously, and overseeing the creative from conception to delivery.
Content Producer: Michael Marabella
Client: Mercedes-Benz USA
Featured Photographers: Steven Sampang, Trent Bona, Matthew Jones, Raz Krog, David Alvarado, Adam Kurtz