As a content producer at R/GA, Michael led the Photo Pass program—commissioning and collaborating with photographers, managing numerous shoots around the country simultaneously, and overseeing the creative from conception to delivery. By partnering with an array of creatives with different backgrounds and skillsets, Mercedes-Benz was able to produce beautiful imagery and tell unique stories that go beyond traditional automotive photography.
Content Producer: Michael Marabella
Agency: R/GA
Client: Mercedes-Benz USA
Featured Photographers: Steven Sampang, Trent Bona, Matthew Jones, Raz Krog, David Alvarado, Adam Kurtz