Director/Producer: Michael Marabella
Agency: Likeable Media
Client: Seamless
Creative Director: Thomas Zukowski
Editor: Michael Marabella
Auntie Anne's: You Cheddar Know Your Stuff
In an effort to engage fans on the Auntie Anne's social channels, we created a series of gamified videos hosted by the venerable Chet R. Cheese. Mocking the style of TV game shows of a bygone era, we prompted fans to participate in an array of familiar mini games, all tying back to AA's latest product.